Media Spokesperson Advanced/Refresher

Master your media performance in this advanced workshop. As the media spokesperson everything you say and do influences journalists’ perceptions of you and your organisation. Using the Zavesky Consulting methodology, each participant receives individualised feedback and coaching to maximise their media impact. Ideal as an annual refresher or ahead of a major announcement or sensitive issue.

  • Anticipating media angles, hooks and opportunities
  • Strategically planning interviews
  • Delivering powerful quotable quotes
  • Taking control of the interview
  • Converting corporate message into compelling stories
  • Creating the right impression (non-verbal communications)
  • Participants conduct practice recorded interviews, and receive a digital copy of their practice interviews, and an Interview Planning template.

Recommended workshop duration:

 Participants per workshop Workshop duration
1 3 hours
2-3 4 hours


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