Understanding the Media

Get behind the headlines and deadlines and understand your issues through the current media lens.

In this workshop we demystify the media and give you the tools, technique and insights to work with them more effectively. This workshop can be delivered as professional development for your media / communications team, or as an awareness session for staff/directors involved in generating or approving your media content & engagement.

  • Why clickbait matters,
  • What’s newsworthy and why,
  • What media really want and need
  • Specific needs of TV / radio / online / print / social
  • The basics of media messaging; structure and language
  • Tips for safe and effective media relations

This content can be delivered as a short presentation (1-2 hours) or a workshop (2-3 hours).

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